5 Ways to Make the Most of Our Black Friday Sale

The holiday shopping madness has arrived, and so has Spring’s sitewide Black Friday/Cyber Weekend Sale! 🎉 From November 29th to December 2nd, your fans can score 15% off your products with the code MERRY15—on us! 🙌 This is your shot to boost sales and get your merch into the hands of even more fans during the biggest shopping weekend of the year.

To help you crush it, we’ve put together a few tips to maximize your sales and get prepped so you’re ready to shine when the sale goes live! 

1. Plan Ahead

Preparation is everything when it comes to Black Friday weekend! 🎯 Start creating your posts, stories, and videos now, so you’re ready to roll as soon as the sale goes live. Schedule content to drop early on Black Friday to catch those morning shoppers, and have more posts queued up throughout the weekend to keep the momentum going.

Pro Tip:

• Use a content calendar to map out your posts for the weekend.
• Mix up your content formats—try stories, carousels, videos, and even polls to keep your fans engaged.
• Sneak in reminders about the sale in comments and DMs when interacting with your fans.

2. Share Everywhere

Don’t leave any platform out of the loop! Whether it’s Instagram, TikTok, Twitter, YouTube, or your email list—let your fans know you’ve got a sale going on. 

Here are some ideas of what to post:

• Use Canva to whip up bold, scroll-stopping graphics that catch attention fast.
• Film a quick video or story talking about your products—it’s the easiest way to connect with your fans and stand out in crowded feeds.
• Shout out your stocking stuffers! Lower-cost items are total holiday wins and way easier to sell.
• Need inspo? Check out our Stocking Stuffer Collection and add some to your store today!

Blast your sale across all platforms and make sure every fan knows where to snag your merch this season!

3. Show Off Your Products

Got product samples? Now’s the time to put them to work! 🎥 Post unboxings, try-ons, or styled flat lays to give your fans a closer look at your merch. Seeing your products in action makes them way more likely to hit “buy.”

No samples yet? No problem!

• Use product images from your store to highlight your designs.
• Try mock-up tools to showcase your products on models or in real-life settings—this helps fans imagine how they’d use or wear your merch.

Extra Tips:

• Create a quick video showing how your products make great gifts or stocking stuffers. 🎁
• Pair your designs with festive props (think lights, ornaments, or holiday decor) to make your visuals pop!
• Don’t forget to include captions that shout out the 15% off sale to drive urgency.

Pro Tip: Use stories and TikTok to share behind-the-scenes content of your designs being used, styled, or gifted. It’s personal, fun, and super engaging! 💡

4. Post, Post, Post

One post isn’t going to cut it during Black Friday weekend—everyone’s scrolling for deals, so you’ve got to stay in their feed! 🛍️ Keep sharing about the sale until the very last moment. Think updates, stories, and quick reminders to keep the hype alive.

Tips to Stay on Top:

• Share stories throughout the day with different angles: show your merch, post countdowns, or highlight the 15% off deal.
• Engage in the comments! Reply to fans, answer questions, and remind them about the sale—it’s a great way to stay visible.
• Try going live! Give fans a tour of your shop, talk about your designs, or even host a Q&A about your products.

5. Create Urgency

Everyone loves a good deal—especially when it’s limited-time! ⏳ Let your fans know they don’t have forever to grab 15% off your merch. Use phrases that create FOMO and keep the energy high:

• “Only 2 days left to save 15%!”
• “Last chance—sale ends tomorrow!”
• “Get it before it’s gone!”

Tips to Amp It Up:

• Start using countdowns in your Stories as Cyber Monday gets closer. Show exactly how much time is left to take advantage of the deal. ⏰
• Add “final hours” posts to your feed on Cyber Monday to push those last-minute buyers into action.
• Use phrases like “Limited stock!” or “Don’t wait!” to build excitement and urgency.

Let’s Make This Weekend Big!

With Spring covering the 15% discount, this is your moment to boost sales and attract new fans. 🎉 Use these tips to create hype, engage your audience, and maximize the sale. Don’t wait—prep your content now and be ready to share as soon as the sale drops! 🚀

📅 Mark your calendars: 11/29–12/2
🛍️ Promo code: MERRY15

Let’s crush it this Black Friday/Cyber Weekend! 💸