Spring & Instagram launch 100% profit payouts for creators during the holiday season.

Spring and Instagram are expanding access to Shops on Instagram to 350,000+ US creators, just in time for the holiday season. From today, they can earn 100% profit on all sales driven through the shop integration until December 31, 2021.

This unprecedented move means that creators will earn more than ever before: if a creator sells a hoodie for $40, they will keep all $40. This initiative will support creators even further as they ramp up sales in upcoming weeks—using powerful promotional tools like tagging products in posts, stories, reels, and more.

The initiative spearheaded by Spring and Instagram, is intended to further accelerate the creator economy for both aspiring and established creators. Historically, we’ve seen many make more sales during the holiday season than the entire year combined, so we’re looking forward to seeing this groundbreaking opportunity benefit thousands.